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Ruchita and I are back from a hectic trip to India and the Kyoorius Design Yatra of which we will write about in our next post. Going back a few years to Design Yatra in 2007, I heard Wally Olins speak about branding and in particular about a project for Portugal. Wally is the chairman […]
Hero and Honda parted ways in early 2011 after a 25 year JV; with the Munjal family buying Honda out. As part of the agreement the Hero Group was allowed to continue using the ‘Hero Honda’ brand and mark for another 3 years but clearly the Munjal led Hero Group has wasted no time. Enter Hero […]
If you’ve grown up in urban India in the 1980s and 90s, then ‘Amar Chitra Katha’ is a name synonymous with childhood. There is a scarce town I imagine, where parents did not hope these books would lead their children onto the path of reading, or where children did not spend school holidays swapping titles, […]
The India Design Mark is back. And so is the criticism. The mark, also called the I-Mark, is to be India’s recognition of good design. After a failed attempt at selecting and launching a crowd-sourced logo, the competition was announced again with, what the organisers (India Design Council or IDC) hoped was, more clarity on […]
It’s a generalisation, but I think that Indian street graphics are looked upon by designers (Indian and foreign alike) as kitschy curiosities we like to accumulate in image banks and ogle over when “street style” inspired projects turn up. Rarely have I seen anyone take the time or energy to investigate street signs and hand […]
Acer is in a quest to be whole lot more like Apple. If you thought that this is an exercise in futility – you’d be right. Thats like KIA trying to transform itself into becoming Maserati. There is just one Maserati and there is and can only be one Apple (thankfully). But over at Acer […]
India now has its own way of recognising and rewarding good design — our just-released and hotly debated I-mark. There seem to be two polarising issues at hand here. One is the lack of clarity around what the criteria or standards of this mark will be. The second is the design of the mark itself, […]
We’ve all seen, and at some point made fun of, the Ideal Boy education charts. Over time, they have become an integral part of Indian kitsch and popular culture. I’ve always found it strange that there was never an Ideal Girl chart, and over time like many other girls have, I realised why. Good habits=Ideal […]
The India Design Mark or I-Mark The India Design Council (IDC) has finally launched the I-Mark, a quality tag to be conferred on ‘good design’. This is based on Japan’s G-Mark and Good Design Award, which has been in place since 1957.